IDUNA is a luxury women’s footwear brand from Florence.
IDUNA’s shoe creations embody an expressive, feminine and modern style. Characterized by their creative and distinctive design, the shoes have a strong and recognizable identity.


From the initial idea to the finished product, great attention is given to every detail, combining traditional crafts with the newest innovative techniques, always striving to present a unique and beautiful product.
IDUNA’s collections are entirely produced in Italy using only the best and locally sourced materials. The shoe soles are marked with ‘fatto in Italia’ to highlight the realization of a product truthfully handmade in Italy.

Careful attention is also paid to a sustainable and positive way of working by collaborating with regional craftspeople and companies, respecting the environment, honest ethics and a socially responsible process of development.