TRANOÏ

TRANOÏ CULTIVATES ITS DIFFERENCE
For its June 2019 edition of Men’s, Women’s, Accessoriesand Lifestyle, TRANOÏ reaffirms its position as a leader within the global fashion ecosystem.

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During the upcoming Paris Fashion Week, TRANOÏ THE TRADESHOW MEN’S / WOMEN’S/ ACCESSORIES / LIFESTYLE will challenge the traditional trade show format using a new and original formula. To be held at the Palais de la Bourse from June 21st to 23rd 2019, this next edition will be launched as a creative, multidisciplinary and interactive hub, featuring an exclusive, hand-picked selection of 90 designers and brands dedicated to high-fashion designer and and contemporary fashion brands, as well as leading lifestyle creatives.

_TRANOÏ THE TRADESHOW will be the first and only international B to B event in the heart of Paris to promote a showcase of carefully selected high-fashion designers and contemporary brands dedicated to all genders. In this context, the Spring/Summer 2020 offering exhibited this June will be composed of 40% men’s collections and 60% women’s pre-collections. These collections will be showcased within an immersive exhibition space that is accentuated by chosen pieces of design furniture to enhance the exhibitors’ creative expression and the buyers’ interactive experience.

To further reinforce its commitment to change, TRANOÏ will give a voice to a young generation of conscious designers who are pushing the boundaries of the fashion industry through various societal and environmental commitments, such as upcycling, eco-responsibility, cultural re-appropriation and elevated craftsmanship. This initiative shall constitute a platform where selected fashion designers and high fashion brands can express themselves freely.

Highlights of the upcoming edition include an international curated selection of menswear brands with a unisex twist, such as Airinum (Sweden), APRVD (South Korea), Blue Marble (France), Emmy Kasbit (Nigeria), Hermetic Square (Poland), MX – Maxime Simoens (France), Orange Culture (Nigeria), Silwet (France), Sarah Levy (Belgium), Studio Rice (France), Tsung-Chien Tang (Taiwan), Treuleben (Germany) and the special guest of this next edition, Arthur Avellano (France). Furthermore, an exclusive range of women’s pre-collections will be exhibited, including contemporary brands such as Bolot (ready-to-wear, Austria), Mes Demoiselles (ready-to-wear, France), Yolke (sleep and loungewear, United Kingdom), Blondie with Love (swimwear, Italy), Chlorine (swimwear, France) and Canessa (cashmere, Italy).

In addition to this choice of high-fashion and contemporary fashion and accessories, a new segment dedicated to lifestyle will be introduced at TRANOÏ through a well-thought-out selection of independent designers who push the limits of their respective industries. The lifestyle brands Le Bénéfique (herbal tea, France), Moustache (design objects and furniture, France), Pampa (floral composition, France), Vanmoof (bicycles, Netherlands) and Maison Fragile (tableware, France) have all chosen TRANOÏ THE TRADESHOW to display their collections to a fashion-and-design B to B audience for the very first time.

Apart from the ethical and eco-responsible advocacy of TRANOÏ THE TRADESHOW, cultural re-appropriation is also seen as a significant subject. It is all the more relevant as the fashion scene of the African continent is in full swing and currently gaining much-deserved international recognition. Designers of African origin are presently exploring their creative potential in all its forms, particularly in Nigeria, where Lagos Fashion Week serves as an internationally respected platform and incubator for new talent. In this regard, the Nigerian brands Orange Culture and Emmy Kasbit will exhibit their collections at TRANOÏ: both designers are considered to be true ambassadors of a new, young, cutting-edge and ultra-connected fashion scene that is currently developing in sub-Saharan Africa.

Lenny Guerrier, founder of Silwet, as well as Tsung-Chien Tang, designer of his eponymous brand presented at the latest Hyères Festival, are both concentrated on creating environmentally friendly clothes and will showcase their latest collections during the next edition. Based on upcycling, these collections stand out for their contemporary statement pieces crafted from dead-stock fabrics and recycled materials. For her part, Belgian designer Sarah Levy will showcase a collection of innovative accessories. Levy is the winner of the Public and City Prize at the 2019 edition of the Hyères Festival and will unveil her unique utilitarian designs during the next edition of TRANOÏ. Finally, French designer Arthur Avellano – who crafts most of his collection pieces from animal-friendly alternatives to leather such as latex – will invite TRANOÏ’s visitors to discover his unique, creative identity through a dedicated exhibition space and a runway show.

This bold new approach to the traditional trade show concept is complemented by an exclusive partnership with LONDON show ROOMS. From June 20th to 25th, the LONDON ROOMS AT/TRANOÏ event will take place in an underground location on rue de la Roquette in Paris. The event will feature a cutting-edge choice of menswear collections under the patronage of Sarah Mower, British Fashion Council (BFC) ambassador and chief critic of Vogue Runway, and Elgar Johnson, fashion director at British GQ Style. The LONDON show ROOMS shares the disruptive values of TRANOÏ and promotes independent British fashion designers who challenge the traditional rules of the fashion industry. The June 2019 edition will likewise feature collections by Bethany Williams, Bianca Saunders, Blindness, Charles Jeffrey Loverboy, E. Tautz, Jordanluca, Omar Afridi, Per Götesson and Sabry Marouf, as well as those of Mowalola and Robyn Lynch with the support of Fashion East.

TRANOÏ continues to strengthen its emblematic position as a major international creative event within the fashion industry, where brands and buyers are empowered by communication, collaboration, connection, and creativity.